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Toronto, Ontario (PRWEB) September 2, 2006 -- Mr. Evan Heltay, President and C.E.O. of Target Directories Corp., announced the acquisition of DAS Web Guides based out of Oakland, California. The acquisition expands Target’s positioning within the fast-growing summer camp directory space while also offering Target a foothold within several other well-aligned directory spaces such as boarding schools (www.go2boardingschool.com), dude ranches (www.everyduderanch.com), football camps (footballcamps.at-cha.com), and golf camps (golfcamps.at-cha.com).
The key elements of the purchase were AllensGuide.com, the renowned
summer camps and teen travel programs directory, and
Summer-DayCamps.com, the leading online resource for day camp
information.
AllensGuide.com and Summer-DayCamps.com were created by Daniel A.
Schulman. Similar to the most trafficked camp resource on the internet,
MySummerCamps.com, a division of Target Directories Corp.,
AllensGuide.com and Summer-DayCamps.com use leading edge technology to
drive targeted traffic to clients’ listings and websites.
Target’s own summer camp focused directory, MySummerCamps.com, had a
highly successful year in which traffic soared to over 500,000 unique
visitors during peak months, membership growth exceeded 35%, and the
renewal rate of existing clients climbed beyond 95%. Target was
actively looking to acquire additional directories to strengthen its
position at the top of the summer camps market and venture into
additional niche markets. DAS Web Guides was the most attractive
solution based on its advanced site architecture, and significant
growth over the last 3 years.
Daniel Schulman – Founder of DAS Web Guides
"Through it’s management of MySummerCamps.com, Target Directories
Corp., has shown a dynamic approach to online marketing while
maintaining the highest standards for summer camp owners, parents, and
children. For me, MySummerCamps.com has always been a great
technological directory, and also a leader in design and content. I
can’t think of another directory-focused company better suited to
maintain the high standards that AllensGuide.com and
Summer-DayCamps.com clients have been accustomed to.”
Clients of both MySummerCamps.com and AllensGuide.com will benefit from
the relationship. Both sites will share their proprietary technologies
to benefit end user experience and return on investment for camp
directors. Clients listing on both sites will see significant coverage
benefits on new search terms, adding AllensGuide.com’s expertise in
location based results to MySummerCamps.com’s dominance in
activity-based searches. Summer-DayCamps.com clients will also see
stronger traffic results and new site features.
The acquisition will provide day camps, residential camps, and teen
tours with complete coverage for all their online marketing needs.
Evan Heltay – President of Target Directories Corp.
"This acquisition will significantly improve the search results and
traffic on our major camp directories; MySummerCamps.com, which is
already the highest-ranked summer-camp related directory on the
internet, AllensGuide.com, and Summer-DayCamps.com. Each of the
directories target specific areas within the camp industry;
AllensGuide.com achieves outstanding results for location, travel-based
and hostel results while Summer-DayCamps.com is at the forefront of the
growing localized day camp market. Through the acquisition of DAS Web
Guides, our fastest-growing competitor, we have strengthened our
position online and within the camping industry, while benefiting the
camp industry as a whole. Targeted search is the leading resource for
families to discover summer camp opportunities. Families can be
confident that we offer them the strongest online coverage that has
ever been available. Clients will acquire the ultimate online
promotional value when they feature on MySummerCamps.com and
AllensGuide.com.”
MySummerCamps.com, AllensGuide.com and Summer-DayCamps.com will remain
as separate summer camp directories to be administered from Target
Directories Corp.’s headquarters in Toronto, Ontario.
Contact:
Stephen Winbaum
Communications Coordinator, Target Directories Corp.
65 Samor Road
Toronto, ON M6A 1J2 Canada
416-544-9925- ext. 228
Fax: 416-850-9908
Toll-Free: 877-777-7738 ext. 228
www.TargetDirectories.com
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