Target Directories Corp

Prestigious Long-Term Living Magazine Interviews, North America’s most popular online senior housing directory, was recently featured in Long-Term Living magazine, one of the industry’s leading publications.

The article, which discussed various online housing options available for seniors and their families, introduced as an online directory which allows visitors to search tens of thousands of communities across North America and around the world, and interviewed Brand Manager Robert Walker for his perspective.

For seniors and their families looking for senior housing options, is a free service where they can find anything from active living to assisted living, and where visitors can contact any community immediately, conveniently, and either by e-mail, telephone, or visiting the community website.

MOMBA - Largest International Senior Community Marketing Contest Launched, North America's most popular online senior community directory, announces a call for entries for its first annual marketing awards contest, the MOMBAs (for details, click here). This inaugural contest recognizes the best marketing achievements by senior living facilities worldwide, in 10 unique categories.

The MOMBA awards recognize the most creative and original programs used by senior living communities across the continuum of care, from assisted living to active living.

Communities and their residents or staff are welcome to make submissions in multiple categories at MOMBA is Pace Setter at LeadingAge Massachusetts 2011

Toronto, Ontario, May 5, 2011 – Robert Walker, the energetic Brand Manager of, traveled to Boxborough MA on May 5, 2011, where he presented on ‘Online Marketing: Keeping Pace with the 21st Century'. He detailed topics, such as, organic search rankings and Web 2.0 technologies for CCRC websites.

The theme of the LeadingAge Massachusetts Annual Conference was Celebrate Age.

Find out more about the Leading Age Massachusetts: 2011 Annual Conference & Exhibition

New Orleans Rolls out the Red Carpet for at ACHCA, 2011

Toronto, Ontario, May 2, 2011 – Mardi Gras, the French Quarter, the birthplace of Jazz, Creole cooking – all hallmarks of the Crescent City – New Orleans, LA.

That's where, Blair Carey,'s Managing Director, spoke on the 1st of May. The ACHCA Convocation goers responded positively to his presentation, "Online Marketing to Savvy Baby Boomers”. Attendees took away valuable knowledge on generational trends on the Internet; Social Media; the power of Search engines – and much more.

Find out more about the American College of Health Care Administrators Delivers One-Two Punch at OLTCA/ORCA Convention 2011

On April 11, Blair Carey,’s Managing Director, energized the Annual OLTCA/ORCA Convention 2011. His presentation “The New Media and Older Adults” articulated the dynamic growth of seniors on the Internet and their widespread search for health information.

The following day, April 12, Brand Manager, Robert Walker staged an imaginative presentation – “Recruiting for Retirement Residences Take an Online Quantum Leap”. The vibrant session outlined differences between traditional print forms in job recruitment in the retirement industry and Internet-based avenues.

Booth 620 was the highly-active exhibit hub of the team.

The OLTCA/ORCA Convention 2011 was held April 10 to April 12.

Find out more about the Ontario Long Term Care Association (OLTCA) and the Ontario Retirement Communities Association (ORCA).


ORCA Gears Up for ALFA's 2011 Conference and Expo

Toronto, Ontario, March 28, 2011 – ALFA's Annual 2011 Conference will convene from April 5 to April 7, at the Gaylord Palms in Orlando, Florida. Amidst a sea of 300 exhibitors, the Web professionals from the team stand ready to present its cutting-edge marketing and lead generation strategies.

The ALFA Expo will feature industry exhibitors from across North America. Booth 912 will be the hub for the leading online Senior Housing directory -, the group that delivers low cost quality leads to client communities.

The Team:

  • Managing Director, Blair Carey
  • National Account Executive, Steven Fleisher
  • Brand Manager, Robert Walker
  • Associate, Sales, Tracy Delgado

Find out more about the ALFA 2011 Conference and Expo.

Search theory, SEO, and Killer Whales at BCSLA's 8th Annual Conference 2010

Toronto, Ontario, October 18, 2010 – Victoria, BC, site of the provincial capital buildings and the Edwardian, château-style, Empress Hotel. On October 17 to 19, 2010, the British Columbia Seniors Living Association held its annual conference at the Victoria Conference Centre. President, Evan Heltay, spoke on 'Online Marketing: Keeping Pace with the 21st Century.' The educational seminar was received positively. Evan's comprehensive knowledge of Search theory and Internet marketing expertise shone a bright light at this thriving West Coast conference.

Audience participants learned to keep pace on how search engines like Google determine results. Proven techniques were showcased through concepts like keywords and SEO. Topics included in-depth analysis of organic search, and interpreting online metrics and quantifying results. Mr. Heltay also covered the subject of bolstering lead generation through search engine positioning.

During well-deserved time-off, Evan engaged in the exhilaration of sight-seeing for killer whales. Find out more about BCSLA's 2010 8th Annual Conference and Tradeshow. Goes West for ALFA 2010 Conference and Expo

Toronto, Ontario, April 28, 2010 – North America's most visited online senior living directory,, will be sharing its web savvy knowledge at the Phoenix Convention Center from May 25 to 27. The popular penguin team will colonize booth 233 at The ALFA 2010 Conference & Expo. attracts over 225,000 unique visitors a month, with proven and successful online marketing resources delivered at low cost, and qualified leads to Senior Living clients.

Find out more about ALFA 2010 Conference and Expo.

OLTCA/ORCA Convention 2010 – The March of

Toronto, Ontario, March 1, 2009 – Booth 620 promises to be a hub of vibrant activity. That's the spot at the OLTCA/ORCA Trade Show where's enthusiastic online marketing team will meet the public, April 25 to 27. Since 2007, has been a crowd pleaser at the downtown Toronto Convention Centre when it marched away with an honorable mention for its entertaining presentation. Its charming penguin colony backdrop represents its ability to drive targeted traffic to senior living websites. Internet marketing transforms a lonely iceberg retirement website into a highly ranked presence in the organic search engines. Expect more Internet marketing expertise from in 2010.

Find out more about the Ontario Long Term Care Association (OLTCA) and the Ontario Retirement Communities Association (ORCA) Together We Care Convention and Trade Show 2010.

Cross Country Road Trip for President

Toronto, Ontario, February 8, 2010 – Mr. Evan Heltay, President and CEO of, will be traveling cross-country from California to Massachusetts to present educational workshops on Internet marketing. On May 4, he will speak in Long Beach, CA, at the Aging Services of California Annual Conference. Two days later, on May 6, he will be a guest presenter at the Massachusetts Aging Services Association - MassAging - in Boxborough, MA. "I love a good road trip." said Mr. Heltay. "Jetting coast to coast can be fun, but very challenging, too.” The theme of MassAging 2010 is CONSUMER VOICES: Shaping the Future of Aging Services. Mr. Heltay's address is entitled New Media meets Older Adults — Bridging the Gap.

Find out more information on 2010 MassAging. Keeps Pace in Sunny Southern California

Toronto, Ontario, February 1, 2010 – 'We're out there having fun, in the warm California sun.' Long Beach, California, docking point for The RMS Queen Mary and host of the first National Surfing Championship will be the site of the 2010 Aging Services of California Annual Conference "Communities: Inside Out." On May 4, 2010, Mr. Evan Heltay, President and CEO of, will be traveling to the sun-drenched Southern California community to present an address on Online Marketing for Retirement Living: Keeping Pace with the 21st Century. "I'm an educator, first and foremost," he exclaimed, "but I hope to catch a Lakers playoff game too. Tickets will be at a premium, but I'll find a way," said Mr. Heltay, with a smile.

Find out more information on 2010 Aging Services of California Annual Conference. President is treated to Southern Hospitality

Toronto, Ontario, January 14, 2010 – Mixing business and pleasure - Mr. Evan Heltay, President of - begins his 2010 speaking tour as a special guest of the Virginia Assisted Living Association's Annual Spring Conference on Wednesday, April 21st. The conference destination is The Homestead Luxury Resort in Hot Springs in the historic Shenandoah Valley. "I'm looking forward to presenting for the first time in Virginia," said Mr. Heltay. "I've heard a lot of wonderful things about The Homestead so it will be a great experience to speak there."

Find out more information on Virginia Assisted Living Association's (VALA) Annual Spring Conference 2010. Re-Launches Expanded & Enhanced Website

Toronto, Ontario, April 13, 2009 –, the Internet's leading senior housing directory, has redefined its digital mission through the creation of the most advanced senior focused residential search tool on the web. made this development because market research reveals that senior citizens aged 65 and older are the fastest growing group online. The Pew Internet & American Life Project *Generations Online in 2009* shows that US Senior Internet Users are flooding the Internet. A few telling examples find 91% of seniors in the 64 to 72 age group using E-mail, 85% of this age group using search engines, 73% researching products and health information and making travel arrangements. Seniors possess the most discretionary income of any group making them an extremely attractive target for marketers.

View full article the Road Again

Toronto, Ontario, April 12, 2009 – Evan Heltay is taking his speaking tour on the road to Peoria, Illinois, where he has been selected to speak at the 59th Annual Illinois Health Care Association's (IHCA) Convention and Trade Show. His educational session is entitled "Online Marketing: Here Come the Baby Boomers" and will take place Wednesday, September 16, 2009.

Evan and plan to make more regional appearances over 2009, educating eager audiences on the emerging appeal of online marketing.

"I feel great about bringing the message of online marketing to more regions," said Evan. "Peoria is often seen as a test market for the American mainstream public so I want to see the strength of Internet marketing in this setting. The retirement industry is enthusiastic to hear about searching online for senior housing."

Preview the 59th Annual IHCA Convention and Trade Show.

View full article Shines with Philadelphia Freedom

Toronto, Ontario, April 9, 2009 – will shine a light as it takes to the convention trail at the ALFA 2009 Conference & Expo in Philadelphia, PA at the Pennsylvania Convention Center - May 5 to 7.

Booth 539 will be the spot where will dazzle during the busy Expo. In 2008, ALFA attendees discovered a clearer understanding about Internet possibilities for marketing to seniors and their families. Conference goers discovered that online search offered an easier and more cost-effective way to manage content and information, with greater abilities to accurately measure their campaigns.

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Breakthrough for and its President at OLTCA/ORCA 2009

Toronto, Ontario, April 8, 2009 – OLTCA/ORCA 2009 Convention and Trade Show ran from April 5 to April 7 at the Metro Toronto Convention Centre. On the final day, Evan Heltay, President of, presented a breakthrough educational seminar - "Marketing Across the Continuum of Care".

Evan received high praise for his seminar. Positive feedback: "great insight into Web design, Google Analytics and SEO". 2009 is the second consecutive year that Evan has been invited to speak at the OLTCA/ORCA conference.

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London Calling: Zooms Across Atlantic to IAHSA 2009

Toronto, Ontario, February 10, 2009 – London, England, July 19 to 22, is the scene of IAHSA's 8th International Conference – Leadership beyond Borders. will be flying as a special guest to this world-wide conference as requested by the International Association of Homes and Services for the Aging (IAHSA) – the Global Ageing Network.

Evan Heltay, President of, is jetting overseas for a 90-minute workshop, Online Marketing for the International Senior Housing Industry! The presentation will take place on Tuesday, July 21 at The Queen Elizabeth II Conference Centre, the meeting point of Leadership Beyond Borders.

View full article Looks Forward to Re-Launching its Website

Toronto, Ontario, February 3, 2009 – plans to re-launch its website in April, 2009 to meet the growing demand of boomers, seniors and industry professionals. Many new features will produce an expanded and enhanced site., the Internet's leading senior housing directory, is mounting a vigorous in-house campaign to redefine its digital mission. The result will be the most advanced senior focused residential search tool on the web. is putting out maximum effort after reviewing market research showing that senior citizens aged 65 and older are the fastest growing group online. The Pew Internet & American Life Project *Generations Online in 2009* reveals that American Senior Internet Users have become heavy Internet users. A few important findings demonstrate 91% of seniors in the 64 to 72 age group using E-mail, 85% of this age group utilizing search engines, 73% exploring products and health information and arranging travel plans. Seniors control the most discretionary income of any group making them an extremely appealing target for marketers.

View full article